phone 617-763-3018    Cell

147 Peninsula Drive, , Lunenburg MA  01462
978-582-0058  /  617-763-3018
jo@seedlingstudio.com

Professional Experience

Town of Lunenburg
Lunenburg Public Access
Program Director
2010-Present

Manage operations of two local Public Access channels.

Duties include:

Manage organizational budget, capital planning, equipment procurement and state required bid processes.

Manage facilities, including the studio lease process and on-location control room.

Update new and weekly/monthly programs on the Leightronix Nexus video server.

Develop and maintain relationships with other local public access stations, local organizations and the user community to build visibility and awareness of public access services.

Manage web and social media strategy.

Videotape and edit town/organization events.

Recruit and train volunteers.

Accomplishments include:

Increased programing by 300% in FY11, 100% in FY12, 84% in FY13 and 46% in FY14.  Eighty two percent of FY14 total programming was locally produced. 

Created a consistent program schedule, determining relevant air times for viewers.

Created Facebook and YouTube offerings, making local programs available to the community.

Designed station logo, program announcements, newspaper ads, on-air bulletins and social media graphics.


Media Director –Selectmen Political Campaigns (2 wins)
                                  Lunenburg:       March 2013-April 2013
                                                                March 2014-May 2014

Created print collateral and online graphics to present a consistent candidate “brand”.

Initiated and managed Facebook and web page, to keep voters informed, while
reinforce candidate’s message.

Both campaign's were a success. Two seats gained.


Shirley Public Access (SPACO)
Program Coordinator
2006-2010

Designed an Underwriter Program for support of Public Access Television.

Created weekly newspaper ads featuring program highlights to increase viewership of Channel 8, and visitorship to the SPACO web site.

Designed the SPACO logo and all on-screen program graphics.

Videotaped town meetings using the Sony AnyCast Portable Production Studio with robotic cameras.

Scheduled monthly programming using the Tightrope Media System (TRMS).

Designed and update the SPACO web site, including schedules and request forms.

Trained volunteers on the use/administration of video server and portable production studio.


Seedling Studio – Web and Graphic Design
Owner/Designer
2004-2010

Designed interactive web solutions for individuals and small businesses looking to increase visibility and
web site usability.

Consulted with clients to determine their audience and message.

Designed composite sites for client's selection using Dreamweaver, CSS and Photoshop.

Secured URLs and set up hosting accounts.

Created print-ready designs for event posters and invitations.

Sales Executive and Account Management
1984 - 2003
Built business by identifying prospects; maintaining relationships with clients and providing solutions through product and consulting services.

Account Executive - HomeStore / Wecome Wagon
2002-2003

Eastern Region Account Manager - JobOptions LLC
1999-2001

Account Manager, Online Advertising Sales
Andover Net / Slashdot
1999

Director, School Relations - CollegeLink
1995-1998

Customer Service -  1984 – 1994
Partnered with hardware and software engineers to maintain accurate contract records and ensure customer satisfaction, through system configuration review and billing verification.
Digital Equipment Corporation – Multi-Vendor Customer Service Representative
1984-1994
              
Education

Northeastern University
B.S. in Technical Communications, Minor in Business Administration (in progress)

Skills and Knowledge

Learn more about me through my resume and portfolio.

icon   Graphic Design

I put together concepts, ideas, messages to create a graphic interpretation. Am I a graphic artist? No. I am a Designer. I take images and use design concepts to arrange, combine and enhance a visual to bring it to life. Using my own, or others photos, graphics or stock images and using Photoshop, draw the viewer to the intended conclusion .


icon   Video Production

Produce videos for public access, including planning, set-up and post production. The ability to bring together resources to increase content while delivering of a quality product. Production is streamlined through foresight and creativity, resulting in the necessary components for success.


icon   Efficiency

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